Woo, Wow, and Win
“Here is a long overdue manual for using the cohesiveness and power of design thinking to optimize every interaction your business has with its customers.” — Beth Comstock, Vice Chair, GE

Woo, Wow, and Win book cover

Experiences matter.
Experiences are journeys.
Journeys are designed.

Pleasing customers isn’t enough—you must woo, wow, and win them with great customer experience. Service design is the key that unlocks that door. Thomas A. Stewart and Patricia O’Connell offer services businesses clear, practical strategies for designing and delivering those great experiences—an exercise distinctly different than it is for manufacturers.


WHERE TO BUY

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WHAT THEY ARE SAYING

“Tom Stewart’s and Patricia O’Connell’s exceptional book is a convincing testimony to the power of having service strategies that are as unique and differentiated as product strategies. It provides deep insights into how you can develop your customers and retain them with superior service. It’s a must read!” — Bill George, Senior Fellow at Harvard Business School, former Chair & CEO of Medtronic, and author of Discover Your True North

“This book promotes the concept of designing your company around service and offers strategies based on the idea that the design of services is different from manufacturing.”
Andy Polansky, CEO of Weber Shandwick, 16 Books That Top CEOs Think You Should Read, Inc.

Woo, Wow, and Win is a roadmap for success in a landscape being rapidly transformed by technology and entrepreneurship.” — Steve Case, Chairman and CEO of Revolution, author of The Third Wave: An Entrepreneur’s Vision of the Future

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THE AUTHORS

Thomas A. Stewart and Patricia O'Connell Photo credit: Xanthe Elbrick More about the authors

Copyright © Thomas A. Stewart and Patricia O'Connell. All rights reserved.