Woo, Wow, and Win
“Anyone who wants to get or keep customers would do well to heed the advice in these smart, incisive pages. Service design is an idea whose time has come.” — Marshall Goldsmith, executive leadership coach and author, Triggers and Mojo

Woo, Wow, and Win book cover

Experiences matter.
Experiences are journeys.
Journeys are designed.

Pleasing customers isn’t enough—you must woo, wow, and win them with great customer experience. Service design is the key that unlocks that door. Thomas A. Stewart and Patricia O’Connell offer services businesses clear, practical strategies for designing and delivering those great experiences—an exercise distinctly different than it is for manufacturers.


WHERE TO BUY

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WHAT THEY ARE SAYING

“In a world reshaped by cloud computing, smart phones, machine learning, and the Internet of things, two themes cut across all sectors: Everything is digital, and everything is a service. Woo, Wow, and Win shows how any business can use Service Design to capitalize on these trends to engage customers, enlist employees, and delight shareholders.” — Geoffrey Moore, author, Crossing the Chasm and Zone to Win

Woo, Wow, and Win is a roadmap for success in a landscape being rapidly transformed by technology and entrepreneurship.” — Steve Case, Chairman and CEO of Revolution, author of The Third Wave: An Entrepreneur’s Vision of the Future

“This book promotes the concept of designing your company around service and offers strategies based on the idea that the design of services is different from manufacturing.”
Andy Polansky, CEO of Weber Shandwick, 16 Books That Top CEOs Think You Should Read, Inc.

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THE AUTHORS

Thomas A. Stewart and Patricia O'Connell Photo credit: Xanthe Elbrick More about the authors

Copyright © Thomas A. Stewart and Patricia O'Connell. All rights reserved.