by Thomas A. Stewart and Patricia O'Connell | Jul 15, 2017 | Uncategorized
This article was originally published by Inc. on July 13, 2017 Customer experience isn’t a zero sum game. So why is it treated like a commodity that needs to be parceled out? Time for a rant about air travel. Not the usual one. Well, not entirely. One of... 
by Patricia O'Connell and Thomas A. Stewart | Jul 9, 2017 | Uncategorized
This article was originally published by Inc. on July 7, 2017 Find the right customer for you — one that fits into your vision, strategy, and capabilities. “The customer is always right” is the best-known adage about customer experience and... 
by Patricia O'Connell and Thomas A. Stewart | Jul 2, 2017 | Uncategorized
This article was originally published by Inc. on June 30, 2017 When companies reverse themselves on high-profile decisions, they need to understand why they’re doing it and what’s at stake. One of the principles of service design is that...
Thomas A. Stewart and Patricia O’Connell are co-authors of the bestselling book Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight. Drawing on their combined experience as management experts, thought leaders, and journalists, Tom and Patricia offer groundbreaking insights into how companies create memorable, differentiating customer experiences that boost reputation, customer satisfaction, and the bottom line.