The Art of Customer Delight

The Art of Customer Delight

This article was originally published by strategy+business in November 2017 and in the Spring 2017 issue. The service sector needs to break away from old manufacturing-oriented habits and build great consumer experiences into every facet of its business model....

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Sign up to read our Five Principles of Service Design, along with the introduction to our book, Woo, Wow, and Win!

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