Woo, Wow, and Win: Stewart and O’Connell on Designing Customer Delight
December 2, 2016
In their new book, Thomas A. Stewart and Patricia O’Connell explain the art, strategy and vital necessity of building customer service into the fundamental structure of a company.
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ABOUT
Thomas A. Stewart and Patricia O’Connell are co-authors of the bestselling book Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight. Drawing on their combined experience as management experts, thought leaders, and journalists, Tom and Patricia offer groundbreaking insights into how companies create memorable, differentiating customer experiences that boost reputation, customer satisfaction, and the bottom line.
